Lahori Jeera Success Journey – An idea which made a Desi Brand a Business worth Crores
3 brothers living in Punjab whom you may not have known before, Saurabh Munjal and his two brothers Saurabh Bhutna and Nikhil Doda, but you must have known their cold drink brand “Lahori Jeera”.
The three brothers were sitting together and while drinking they noticed that they were getting everything but still they were not getting any Desi cold drink with a touch of natural dessert, this is how the idea came and which started with Lahore Jeera. Their company today produces more than 20 lakh bottles daily.
He has now introduced many more flavours which are helping him in achieving his target of Rs 1000 crore.
MBA graduate Saurabh Munjal also started his own trade finance business in 2012 and later started hotel business in the name of Heritage Haveli. And in 2017 along with his brothers he laid the base of Archian Food and under this started a cold drink named Lahore Jeera.
Its taste was very different for tea drinkers, coffee drinkers or any other iced drink drinkers and this was the reason that as soon as this cold drink came into the market, it won the hearts of the people. And this was the reason that its demand started increasing rapidly in the market and then to fulfill it they had to install machine with automatic process.
This cold drink started from Punjab, Haryana, Chandigarh, Delhi, Himachal Pradesh and Uttar Pradesh and now they have a huge network of more than 800 distributors.
Now they also have great flavour of raw mango, lemon, tamarind and shikanji. With a revenue of Rs 80 crore in 2021, his company will generate a revenue of Rs 250 crore in 2022 and his target is to cross Rs 1000 crore.
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