Big Change in the Telecom Sector: Customers inclined towards BSNL
Friends, every day some change or the other keeps happening in life, similarly a very big change has come in the telecom sector. Let’s find out what that change is.
Major telecom companies like Reliance Jio, Airtel, and Vodafone Idea lost a large number of subscribers in September 2024 due to mobile tariff hike. In contrast, BSNL (Bharat Sanchar Nigam Limited) saw an increase in the number of subscribers.
Decline in subscribers:
Reliance Jio: Decrease by 79.69 lakhs to 46.37 crores.
Airtel: Decrease by 14.34 lakhs to 38.34 crores.
Vodafone Idea: Decrease by 15.53 lakhs to 21.24 crores.
BSNL rises:
Increases 8.5 lakh subscribers and total number reaches 9.18 crores.
Tariff hike:
Jio, Airtel, and Vodafone increased their tariffs by up to 27% in July 2024, leaving customers dissatisfied.
BSNL has not yet made any changes in tariffs, which has been helpful in attracting customers.
India’s telecom market:
Total 115.3 crore mobile subscribers.
What are the indications?
Price is king: BSNL’s stable tariff model is keeping it competitive.
Customer exodus: The tariff strategy of private companies is turning customers towards government options.
Ola Electric: 500 employees to be laid off amid restructuring
Ola Electric plans to lay off 500 employees as part of the restructuring. This step is being taken with the aim of increasing the operational efficiency of the company and making profits.
Past issues:
Faced criticism from customers and the government for the lack of quality of services.
The government reprimanded Ola Electric to take corrective measures.
Existing employees:
As of March 2024, Ola Electric had 4,011 employees.
After the layoffs, this number may be close to 3,500.
Company focus:
Emphasis on making profits.
Better customer services and improved products.
Impact of these events
Telecom sector:
BSNL’s growing popularity is a warning bell for private companies.
Increase in tariff in the long run can further affect the customer base.
Ola Electric:
Restructuring can improve operations, but layoffs can harm the company’s brand image.
Improvement in quality and service is necessary to maintain customer trust.
Experts’ opinion
Telecom:
“Tariff hikes only give short-term benefits. Long-term growth is difficult without customer satisfaction.”
Electric vehicle industry:
“It is time for Ola Electric to improve service and re-establish customer trust. Layoffs are only a temporary solution.”
Conclusion
BSNL’s rise in the telecom sector and customer loss of private companies show that customer priority is important in competition.
Ola Electric’s restructuring can pave the way for profitability and service improvement for the future, but it has to prioritize customer satisfaction.
Change is good. I hope you will also benefit a lot from this change in the coming times.
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