Ankush Barjata Success Story: Left the job, started business from the village, now business of 5 crores
A unique business success story that will inspire you so much that you will not be able to stop yourself from being successful, but for that you will have to work equally hard.
Ankush Barjata of Bangana, a small village in Una district of Himachal Pradesh, proved that if the intentions are strong and hard work is accompanied, then any big success can be achieved. At the age of 23, he built a business of crores through his online marketing company ‘Deeva’.
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Struggle in the beginning
The financial condition of Ankush’s family was weak from the beginning. His grandfather used to sell clothes by roaming from village to village and his mother used to manage a tea shop.
In his childhood, he used to get food only once a day.
His mother started sewing work in 2004, which improved the financial condition of the family a little.
However, Ankush did not let these circumstances become his weakness. He completed his studies from Government Senior Secondary School, Bangana and later graduated in Computer Science.
Courage to quit the job
After graduation, Ankush got a job in a Hyderabad-based company on a package of ₹26.28 lakh per annum. However, Ankush’s dream was much bigger than this.
During work, he met a saree manufacturer who used to sell sarees for Rs 300.
The same sarees were being sold in the market for ₹1000.
This inequality inspired Ankush to start his own business.
In 2020, he launched a marketing platform called ‘Deeva’, which connects saree manufacturers directly to customers.
Business model of ‘Deeva’
‘Deeva’ aims to bring India’s small and medium-scale saree manufacturers to customers without any middleman.
60 types of sarees are sold through the ‘Deeva’ platform.
Manufacturers get the right price for their hard work.
Customers get sarees at affordable prices.
Due to this model, the company’s annual turnover has reached ₹5 crore.
Success in Shark Tank India
In 2024, Ankush presented his company idea in ‘Shark Tank India’.
His business model impressed judges like Aman Gupta, Radhika Gupta, and Ritesh Agarwal.
He received funding of ₹2 crore.
After the show, both traffic and sales on ‘Deeva’s’ website increased.
Ankush’s achievements
Job creation:
More than 100 youth are associated with ‘Deeva’.
Ankush believes that giving employment to the youth is one of his biggest achievements.
Entrepreneurship in rural area:
Building such a big business while staying in his village is an inspiration.
He proved that living in a big city is not necessary for success.
Personal growth:
Despite childhood struggles, Ankush did not lose courage and made a mark for himself.
Things to learn from ‘Deeva’
Identify the problem:
Ankush identified the problem between saree manufacturers and customers and solved it.
Location doesn’t matter:
He started his business from the village itself and expanded it across the country through online platforms.
Take risks:
Leaving a job worth lakhs to start a business was not easy, but he took the risk and succeeded.
Conclusion
Ankush Barjata’s story inspires that big dreams can be fulfilled even from a small village. The journey of young Indian entrepreneurs like him is an example for all those who want to reach the heights of success with their hard work and determination.
For Ankush Barajata, I will just say that “Where there is a will, there is a way.”
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